Good fit for: Service businesses and shops whose customers come from a few towns around them.
How Google decides who to show
Google says local results come down to three things: relevance (do you do what was searched for), distance (how close you are to the person searching) and prominence (how well known and well reviewed you are). You can't pay Google to rank higher in the local results. You can make every one of those three signals as strong and as clear as possible.
What we do
Local SEO is a lot of small, specific jobs done well and kept up. Here is what that usually means:
- A page for each main service that answers real questions, not a list of keywords
- Your Google Business Profile complete and accurate, with the right categories, services and photos
- Your name, phone and service area the same everywhere they appear online
- Technical basics fixed: speed, mobile layout, indexing, titles, structured data
- A fair, steady way to ask happy customers for reviews
- Useful articles that answer the questions people search before they hire
What we won't do
We don't stuff town names into your business name, build fake listings, buy links or churn out dozens of near-identical city pages. Google's spam policies call those out by name, and the penalty can take a business off the map. We only build a page for a town when there's something real to say about working there.
How long it takes
Fixes to your listing and site can show up within weeks. Building prominence takes months, and it never really stops, because your competitors don't stop. Anyone who promises the number one spot is guessing; Google itself says no one can guarantee it. We'll show you every month in Bridge what changed: how often you appeared, how often people clicked, and what they searched.
How you'll see the results
Bridge shows your Google and Bing search appearances, clicks, average position and the exact searches people used, every day. See what Bridge shows.
Questions people ask
Can you guarantee first place on Google?
No, and be careful with anyone who does. Google decides its results. We do the work that gives you the best chance and show you the numbers so you can judge it.
Is SEO better than ads?
They do different jobs. SEO builds visibility you don't pay for per click, slowly. Ads buy visibility right away. Many businesses do some of each; our guide on when to start ads explains how to decide.
Do I need a blog?
Only if you'll answer questions your customers actually ask. One genuinely useful article beats ten thin ones.